10
May
10:00 am — 4:30 pm
Crausaz Wordsworth Building
Robinson College, Adams Rd

Cambridge, CB3 9AD
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‘B2B Marketing Conference’ Cambridge 2017

Following the success of our inaugural annual B2B Marketing Conference, we partnered up with Cambridge Marketing College again in order to bring the necessary marketing expertise to the B2B marketers of Cambridge!  This high-octane conference was packed with takeaways that should hopefully improve your personal performance and drive more revenue to your team.

Situated in the beautiful grounds of Robinson College on another gorgeous sunny day, we filled your brains with more knowledge about content production, distribution, customer engagement, client retention, social media strategy, business branding, inbound and outbound marketing and much, much more.

Thank you’s

As with any event, there is always a very long list of people that we should thank so here we go!

A massive thank you to our host, Cambridge Marketing College, our sponsors, Brand Recruitment, Kingpin, on24 , CommuniGator, and OnlyMarketingJobs. An extra special thank you goes to our conference chair , Charles Nixon of Cambridge Marketing College, who did a marvellous job.

A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.

And finally, a huge thanks to our attendees. Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers and twitter interaction!
Thanks for coming & we hope you enjoyed it!

About your Event Chair – Charles Nixon

PrintFounder and Chairman of Cambridge Marketing College

Charles began his career after studying History and economics at Manchester University, a degree that he says gives him a long term approach to strategy. He was first employed as Government Relations Officer for Courtaulds. In 1987 he moved to the City of London and joined Extel Financial in time for Big Bang and the city revolution.
Following several years with Extel he was head hunted by Societe General to rebrand its recently acquired UK Unit Trust Asset Management arm – Touché Remnant.

During this time Charles founded Cambridge Marketing College with, Ian Brownlee and a third Marketing Consultant, Mike West in May of 1991. The College quickly established itself for its fresh and enthusiastic approach. Since then the college has gone from strength to strength to become the leading Professional Marketing college in Europe with 1400 delegates at its 10 centres around the UK and overseas .

About Joel Harrison

Editor-in-chief, B2B Marketing

Joel Harrison is Editor-in-Chief and co-founder of B2B Marketing, the leading provider of best practice and professional development information for business-to-business marketers.
Joel launched B2B Marketing as a magazine back in 2014, and has played a key role in its evolution ever since, with the addition of new products and services, and its evolution away from a pure media operation, towards a more holistic integrated content and events offering, focused on helping marketers be more successful.
He currently overseas all B2B Marketing’s content and product activities and is also a regular speaker and passionate evangelist for all things B2B. Joel has spoken at inhouse marketing team meetings for the likes of O2, EY, Fujitsu, PWC, Experian, HPE, Thomson Reuters, Barnett Waddingham, Accenture, Oliver Wyman and Syngenta

Topic: Revealed! The habits of highly successful B2B marketers

To view presentation please click on image below

About Neldi Rautenbach

Marketing Manager at Synthetix

Neldi brings over two decades of time served within the ‘Ministry of Marketing’ to her role as Head of Marketing at Synthetix. Her stars and stripes include working for several pioneers of new technologies within the software and hardware scene. Her distinct ‘twang’ can be attributed to growing up in South Africa where she studied Design and Advertising which to this day assists her greatly in her commercial creativity. Neldi’s primary focus is to continually increase global thought leadership eminence and brand awareness to help drive business results. As a skilled researcher, she also keeps abreast of industry trends and challenges especially and provides business intelligence to the company.

Topic: Delivering the personal touch- Engaging a world that is tired of marketing

To view presentation please click on image below

About Simon Moss

Head of Customer Marketing at CommuniGator

Topic: Could the GDPR kill email marketing?

To view presentation please click on image below

About Nick Taylor

Marketing Director at Emerson

Nick calls himself a Story Telling & Social Media Coach at Emerson although his job title is ‘Marketing Director’…. Using his 20 years’ experience of B2B capital sales he helps 1,000 sales people across Europe tell compelling stories to their customers to help them achieve their sales targets.
In his spare time he tries to keep up with his two teenaged sons in canoe polo & whitewater canoe slalom.

Topic: Win-Win: help sales folk meet their targets AND implement your corporate social marketing strategy

To view presentation please click on image below

About James Foulkes

Director & Co-Founder at Kingpin Communications

James co-founded Kingpin in 1997 and has helped build it into one of the UK’s leading independent B2B Marketing agencies, recently ranking #18 in B2B Marketing’s TOP 40 Global B2B Marcomms Agencies. An industry old hand with over 23 years IT Media and Marketing experience, James can still remember when email was unheard of. A seasoned speaker at events, James is frequently invited to participate on industry focused discussions and panel debates. Any spare time is spent with family and following his beloved Grimsby Town FC.

Topic: Organisations buy, not individuals

To view presentation please click on image below

About Neil Cooper

VP of Marketing, Audio Analytic

Neil is the VP of Marketing at Audio Analytic, having recently left ARM, the UK’s most admired company. A B2B marketer since 1999, Neil has worked for Team Consulting, Cambridge Consultants, Analysys Mason and Informa. He has a keen interest in behavioural economics and brand authenticity, as well as being drawn to anything that challenges preconceptions (he may be the only person who likes the new Juventus logo).

Topic: Less propaganda, more personality- the era of authenticity

To view presentation please click on image below

Event Partners

CMC 250 x 150

only 250 x 150

Brand recruitment 250 x 150

CommuniGator 250 x 150 NEW

Kingpin 250 x 150

ON24 250x150

*Please note this event is designed for experienced, B2B client-side marketers within Cambridge who are interested in furthering their knowledge and understanding of digital marketing. Attendees include Business Development Managers, Heads of Marketing, and Marketing Directors.

Ashling Barry

02032067598

ashling@edgeglobalmedia.com

Details

Date:
May 10
Time:
10:00 am - 4:30 pm
Event Category:
Organizer:
Edge Global Media Group
Phone:
0203 206 7598
Organizer Website:
www.edgeglobalmedia.com

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