B2B Marketing Conference
Join us on 24th May 2018 for our third instalment of our B2B Marketing Conference at Robinson College, Cambridge.
In this ultimate learning & development day, Marketing professionals will be able to witness complete unique case-study presentations, as well as benefit from our intimate roundtable discussions with industry peers.
More details to be disclosed soon. Please keep in touch with Nicole should you wish to find out more.
Who will we be hearing from?
Co-Founder & Managing Director of spotONvision & The B2B Marketing Forum
Shimon is co-founder and Managing Director of spotONvision and the B2B Marketing Forum. He helps marketers in the transformation of marketing from ‘cost centre’ to ‘revenue generator’. He is constantly looking for innovations in B2B & technology to increase the success of marketers. One of these innovations is Enspark.io, a sales engagement platform that was launched this year.
Topic: The Winning B2B Marketing Team of The Future
In the last 10 years B2B Marketing has changed more than in the previous 50 years. If we are to remain relevant as B2B marketing practitioners we need to improve and renew our skillset and mindset.
How do you address the skillset for the future? How do you design a winning marketing department that is agile enough to deal with the rapidly changing buyer needs?
SpotONvision and Cambridge Marketing College have collaborated to present a set of skills we believe are essential for a successful 20/20 vision.
Head of Marketing at Communigator
With a decade of B2B marketing experience behind him, Simon is well-versed on B2B evolution and where he sees the future. Direct marketing, email automation and now AI, Simon will deliver a compelling talk full of brilliant insights and actionable takeaways.
Topic: Email In The World Of Artificial Intelligence
Can AI allow marketers to predict the future? Find out how to make your emails perform better with human intervention and then see where AI and Gator is taking emailing making in 2018.
Director at Draw
Kent has been a digital polymath since the early 2000s for clients such as Nokia, Qantas, American Express and Sony. He joined Draw in 2011 and worked in a number of roles across the business before becoming a Director in 2014. Kent is a regular speaker about digital strategy and change, particularly within the professional services sector.
Topic: Crafting Customer Experiences – The Value of Service Design in Tech
Throughout the technology sector, soaring customer expectations are creating a huge demand for consistent, joined-up experiences. A Service Design-led, holistic approach allows you to understand, anticipate, and deliver on the needs of your tech-savvy customers.
In this session, we’ll look at some of the most effective aspects of Service Design that you can use to improve not only your marketing, but also your overall customer experience.
Director & Co-Founder of Kingpin Communications
James co-founded Kingpin in 1997 with Mirza Fur. 21 years later, Kingpin has offices in the US and UK, executing marketing campaigns that accelerate sales, tell stories and find the right buyer, with the right content at the right time. They’re also in the top 40 global B2B Marcomms agencies and top 20 in the UK.
Topic: Complex Buying Decisions Often Need Simple Solutions
All of the channels available today to your classic marketer have made it very simple to target any organisation or individual, but much harder to measure success. At least in the B2B world, where decisions are made by a committee of different personas and personality types. So how can you use data to simplify this process? How can you understand both a prospect and an organisation at the same time?
James will cover:
- What content and in what context should you use for each persona?
- What awareness, if any, do you need for the GDPR when driving data driven campaigns?
- How can you define messaging?
- Are there any tactics that can help with cut through?