16
September
8:30 am — 4:30 pm
The Studio
7 cannon street

Birmingham, Midlands B2 5EP
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On The Edge Live presents our full-day Birmingham Marketing conference: “Driving change through innovation.”

An energetic full-day conference for experienced marketing professionals hearing from brilliant brands.

Continuing to expand our full-day conferences, we brought to you a day of innovation from 7 influential industry leaders. We packed you off with new insights, relevant case studies and inspiring hints to help improve your brand. You took advantage of our intimate peer-to-peer round tables and we hope you all enjoyed the complimentary networking drinks as much as we did. If you did not manage to stay, you missed out big time. #consumersausage

Thank you’s

As with any event, there is always a very long list of people that we should thank so here we go!

A massive thank you to our host, UK Marketing Network, our sponsors, CommuniGator, e3, Pitch,  OnlyMarketingJobs.com & Cambridge Marketing Colleges. An extra special thank you goes to our very own and ever entertaining, Simon Lewis of Edge Global Media Group, who did a great job.

A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.

We couldn’t host such an event without our fantastic delegates, thanks to all who attended.  Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and the day as a whole.

Thanks for coming & we hope you enjoyed it!

Who did we hear from…

Mark Manton

Head of Online Marketing UK&I, Experian

Topic: How Digital Transformation Drives Innovation

View Presentation

Digital transformation is a unique journey for each business on its path to digital maturity.  But each business shares a common challenge – how to respond effectively  to the radical shift in customer behaviour and online buying habits.

  • Embracing the pace of change in digital transformation – the era from Mad Men to Maths Men
  • Understand how to successfully make innovation happen through digital transformation
  • How to adopt a ‘digitally disruptive’ mindset and culture that enables innovative transformation
  • What successful innovation looks like in a digitally mature and transformed business

Gez Smith

Digital Marketing Manager, Lloyds Banking Group

Topic: Should Marketers Become Agile?

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  • How the Internet may have changed everything you thought you knew about marketing, from strategy right through to execution
  • Why the ‘big idea’ approach marketers used to use is no longer a good fit for the digital marketing environment
  • How Agile software development principles can be used to allow marketers to explore their changed environment with reduced cost, reduced risk and increased value
  • How to move Agile from being a philosophy to something practical you could start using straight away

Chris Pile

Head of Digital, NEC Group

Topic: Making The Physical & Digital World Work Together

View Presentation

  • How do we marry-up our physical and digital platforms?
  • A quick look at the digital platforms at our disposal
  • Creating a clear purpose for each platform / channel
  • How do we build and keep excitement for live events?
  • How are things going to change in 2016?

Oliver Parsons

Digital Manager, Brooks England

Topic: Content Collaboration To Successfully Engage Your Audience

View Presentation

  • How to create effective content collaborations to drive deeper engagement with customers
  • How to bring new audiences to your brand
  • How content can help convert customers
  • Content as a segmentation tool

Dan Hare

Head of Customer Service, CommuniGator

Topic: Marketing Automation Simplified

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  • The most effective way of building a Marketing Automation audience base
  • How to group them together
  • Choosing the right automated campaign type for you
  • How to pick the right one

Ollie Purdom

Director, Pitch Consultants

Topic: Marketer 2.015: The Demands That Innovation Places On The Modern Marketer

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  • The changing face of marketing skill sets
  • How to build a team that supports innovation
  • The growing importance of a strong employer brand
  • The challenges of talent attraction and retention

Neil Collard

Managing Director, e3

Topic: Leveraging digital trends for maximum marketing impact

View Presentation

  • What is really next – personalisation, content, CRM, CRO? Exploring the innovation curve
  • How should you operate so that the customer is always at the centre
  • What are the skills needed to leverage trends

Simon Lewis

Co-founder, Edge Global Media Group

Conference Chair

“I had a great day at the #EdgeBrum conference yesterday, thoroughly enjoyed the different topics from each speaker and having the chance to network after the event was paramount.”

Headline Partner

pitch 150 green back.

Event Partners

CommuniGator 250 x 150 NEW

E3 250

CMC 250

only 250 x 150

Media Partners

Elemental 150 x 80SMP 150 x 80 GMA 150 x 80 *Please note that attendance is strictly reserved for client-side experienced level marketers.

Tessa Welsh

0203 176 7714

tessa@edgeglobalmedia.com

London

Details

Date:
September 16, 2015
Time:
8:30 am - 4:30 pm
Event Category:
Organizer:
UK Marketing Network
Phone:
0203 176 8080
Organizer Website:
www.ukmarketingnetwork.co.uk

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