18
May
8:15 am — 12:30 pm
One Moorgate Place
One Moorgate Place

London, EC2R 7EF
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Back by popular demand we brought you the third instalment of Marketing Within the Legal Sector where, as always, we enjoyed a morning of outstanding industry thought-leadership and peer-to-peer networking.  We uncovered tips, secrets and genuine case studies that hopefully will enhance your marketing strategy today, tomorrow and beyond.

Thank you’s

As with any event, there is always a very long list of people that we should thank so here we go!

A massive thank you to our host, UK Marketing Network, our sponsors, Network MarketingCambridge Marketing CollegesOnlyMarketingJobs, Passle, Draw Digital, on24, Andy Williams and Conscious. An extra special thank you goes to our very own, Simon Lewis of Edge Global Media Group, who did a great job.

A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.

We couldn’t host such an event without our fantastic delegates, thanks to all who attended.  Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and the day as a whole.

Thanks for coming & we hope you enjoyed it!

Agenda


08:30 – 09:00

Event Registration with Morning Coffee

Coffee Icon


09:00 – 09:40

Georgios 250

About Kent Valentine

Director, Draw

Kent Valentine is a Director at Draw, a strategically-driven digital agency based in London. He has over 10 years digital experience working with brands including Sony, Estee Lauder, Nokia and Qantas. He’s written about marketing and technology for publications such as The Age, The Huffington Post, Agency Post & Branding Magazine.

Topic: Don’t Mention the “L” Word

To view presentation click on image below

Kent Presentation

09:40 – 10:20

250

About Michael Guiney

Director of Business Development, Kinstellar

Michael is the Director of Business Development at Kinstellar, the premier emerging market law firm that spun out from Linklaters in 2008. Kinstellar has offices across eight markets (Bulgaria, Czech Republic, Hungary, Kazakhstan, Romania, Serbia, Slovakia, Turkey). Prior to Kinstellar, Michael was responsible for marketing and business development for US law firm Baker Botts international offices as well as having several senior business development and marketing communications roles at Linklaters. Michael started his career at Weber Shandwick, one of the world’s leading public relations agencies.

Topic: Delivering Good Client Content

To view presentation please click on image below

Michael Presentation


10:20 – 10:45

Coffee Break

Coffee Icon


10:45 – 11:25

Connor 250

About Connor Kinnear

Chief Marketing Officer at Passle

As CMO of leading content marketing platform Passle, Connor knows how important it is to get your senior team to share their expertise online. Connor’s experience of content marketing spreads across a number of industry sectors, affording a unique insight into markets from which recruitment can learn and develop.

How to create compelling content for LinkedIn that drives traffic back to your website

To view presentation please click image below

Connor Presentation

11:25 – 12:05

250

About Philip Allen

Head of Client Development, Stephenson Harwood LLP

Philip Allen is head of client development at Stephenson Harwood LLP, an international law firm.

He has over 12 years experience in professional services business development.
Over the years he has worked in the UK and Ireland with law firms, accountancy firms, real estate firms and banks.

He is a Chartered Marketer (CIM) and a member of the Marketing Institute of Ireland in addition to being a member of the Marketors Livery Company in the City of London.

Topic: Enhancing Client Development Through Cross Selling Services

To view presentation please click image below

Philip Presentation

12:05 – 12:45

Lance

About Lance Sapsford

Director of Business Development and Marketing, Ince & Co

Lance Sapsford has worked in professional services business development and marketing for 25 years covering corporate finance in the Big 4, Consultancy and the Law. He has worked in national, global and niche law firms through periods of recession as well as growth. Having seen the impact of digital on the sector from the days of the earliest websites to global, integrated, online, content driven campaigns, Lance will share his ideas about combining the power of the web with the knowledge and data that sits in every firm to generate new business.

Topic: Knowledge, Data and Digital = Insight, Leads and Revenues

To view presentation please click image below

Lance Presentation

Event Partners

Network Marketing 250 x 150

Conscious 250x150

ON24 250x150

CMC 250 x 150

OMJ 250 x 150

Network Marketing (New) 250x150

Andy Williams SEO 250 x 150

Ashling Barry

0203 176 7714

ashling@edgeglobalmedia.com

London

Details

Date:
May 18, 2016
Time:
8:15 am - 12:30 pm
Organizer:
Edge Global Media Group
Phone:
0203 206 7598
Organizer Website:
www.edgeglobalmedia.com

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