Marketing within the Legal Sector 2017
Back by popular demand we bring you the fourth instalment of Marketing Within the Legal Sector where, as always, we guarantee a morning of outstanding industry thought-leadership and peer-to-peer networking. Join us we uncover tips, secrets and genuine case studies that will enhance your marketing strategy today, tomorrow and beyond.
Who will we be hearing from?
About Alex Matheson
Head of Digital Marketing & Technical Strategist at Prolegal Solicitors
Alex is listed by the National Institute of Science and Technology as a world-leading expert in his field of web accessibility. Alex completed ‘law school’ and then ‘bar school’ and gained a first-class honours degree, he then completed the postgraduate Bar exams and was awarded a Hardwick Award by Lincoln’s Inn, where he is now Called as a barrister. His legal skills have not yet overtaken his digital skills and he has spent the last five years developing national digital marketing campaigns to successfully promote legal products and services.
Topic: Changing perceptions
- Remarks on Measuring ROI:
Lessons from a billion rows of legal-sector statistics may be shared, covering digital campaigns ranging from four-figures of spend to seven-figures of spend. Data will be shared subject to the limits of any permission granted by the data owners, which will be sought prior to release.
- Unique Research Presentation:
The detailed results of exhaustive new and unique forensic research into our sector’s digital marketing capabilities will be shared. Observations will be discussed and raw data will be available in order to invite peer-review of this new research data from anyone in the audience.
- Remarks on Ethical and Regulatory Considerations:
Remarks will be shared on the implications of existing and emerging digital marketing techniques as interpreted for the ethical traditions and regulatory codes of the solicitors’ profession and of the Bar.
About Paul Taylor
Head of Business Development, Ashurst
Paul has over 10 years experience working in strategy and business development, most of which has been spent in the legal sector. He’s worked at leading law firms, and has spent significant time working across Europe and Asia-Pacific. Paul joined Ashurst in 2015, and is Head of Business Development for EMEA/US.
Topic: How can business development support innovation to enhance client relationships
- What is innovation
- What does it mean in your organisation
- What challenges are there to innovation
- What should your role be in supporting it
About Oliver Bonser
Head of Business Development at Dehns
Olly has more than 20 years sales, marketing and business development experience, the majority of which has been spent in professional services. Previously at one of the largest commercial property consultancies for more than 10 years, Olly joined the legal profession in October 2015 when he was appointed Head of Business Development at Dehns, a top tier firm of patent and trade mark attorneys.
Oliver will be joined by Claire Trevien, Head of Content Marketing at Passle
Topic: Content marketing and the legal sector: how to make it work
Claire will speak about…
- Content Marketing Best Practice
- No blog is an island: how can you extend your content’s reach?
Oliver will speak about…
- Helping the lawyers at Dehns create content that engages with our clients, prospects and colleagues
- How the marketing and BD team at Dehns helped their busy experts to create content – and do that regularly
- Gamification – how to exploit the innate competitiveness of a lawyer to get them creating content
- How we helped our lawyers use Twitter and LinkedIn more effectively to build their personal brand
About Kent Valentine
Kent Valentine is a Director at Draw, a strategically-driven digital agency based in London. He has over 10 years digital experience working with brands including Sony, Estee Lauder, Nokia and Qantas. He’s written about marketing and technology for publications such as The Age, The Huffington Post, Agency Post & Branding Magazine.
Topic: Less is more – why your marketing footprint should be smaller, but your impact should be bigger
There are so many things you could do – so many ways you could spend your budget, that it’s tough to know what will be effective.If one is certain, it’s that doing a little bit of everything is the best wait to drain to drain your wallet and achieve nothing in the process.
We’ll look at why focus and feedback are your best friends, and how you can apply them to:
- Knowing what you want (and what it looks like)
- Deciding where not to play
- Rules of engagement
- Avoiding the innovation trap
Our Pecha Kucha Quick-Fire Session Speakers
About Dustyn Smith
Director-Legal Services, ON24
Dustyn is a seasoned online Digital Communications expert with over 7 years working for online collaboration technology companies. He Oversees the global legal directive and Enterprise sales team for ON24 EMEA. Regular thought leader and speaker for webinars and seminars in the Legal Marketing sector. In his own words “My goal is to help Legal & Professional Services firms embrace and maximize digital technologies to improve client communications and streamline business processes”
Topic: Keeping Pace with Evolving Online Communications in the Legal Sector
- The impact of the digital era on how content is digested
- How client communications are evolving for the legal sector
- Future proofing your knowledge and expertise
- How ‘timely’ and ‘topical’ communications stand out from the crowd
About Simon Moss
Head of Customer Marketing, CommuniGator
Topic: Could the GDPR kill email marketing?
- GDPR – how to make sure you are compliant come May 2018 – what will happen if you are not
- What to do with your existing marketing data
- Split testing: Every marketer should do it and I have the stats to prick your ears up
About James Barclay
Director at Passle
Topic: Creating compelling content
- How to differentiate yourself
- Producing engaging and timely content
- Enhancing your Social Media presence
- Improving your SEO