30
March
8:30 am — 1:00 pm
One Moorgate Place
One Moorgate Place

London, EC2R 7EF
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Marketing within the Legal Sector 2017

Back by popular demand we brought you the fourth instalment of Marketing Within the Legal Sector where, as always, we enjoyed a morning of outstanding industry thought-leadership and peer-to-peer networking. We uncovered tips, secrets and genuine case studies that will enhance your marketing strategy today, tomorrow and beyond.

 Thank you’s

As with any event, there is always a very long list of people that we should thank so here we go!

A massive thank you to our sponsors, Network MarketingCambridge Marketing Colleges, Communigator, OnlyMarketingJobs, Passle, Draw Digital, on24, and Conscious. An extra special thank you goes to our very own, Simon Lewis of Edge Global Media Group, who did a great job.

A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.

We couldn’t host such an event without our fantastic delegates, thanks to all who attended.  Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and the day as a whole.

Thanks for coming & we hope you enjoyed it!

Who did we hear from?

09:10 – 09:50

oliver-bonser

About Oliver Bonser

Head of Business Development at Dehns

Olly has more than 20 years sales, marketing and business development experience, the majority of which has been spent in professional services. Previously at one of the largest commercial property consultancies for more than 10 years, Olly joined the legal profession in October 2015 when he was appointed Head of Business Development at Dehns, a top tier firm of patent and trade mark attorneys.

Oliver will be joined by Claire Trevien, Head of Content Marketing at Passle

Topic: Content marketing and the legal sector: how to make it work

To view presentation click image below

09:50 – 10:30

About Dustyn Smith

Director-Legal Services, ON24

Dustyn is a seasoned online Digital Communications expert with over 7 years working for online collaboration technology companies. He Oversees the global legal directive and Enterprise sales team for ON24 EMEA. Regular thought leader and speaker for webinars and seminars in the Legal Marketing sector. In his own words “My goal is to help Legal & Professional Services firms embrace and maximize digital technologies to improve client communications and streamline business processes”

Dustyn will be joined by Cerri Mac, Director of Business Development, Vuture

Vuture is a global technology company with its headquarters based in London. She is currently leading the Vuture global client success team, delivering clients support excellence to over 50% of the AM Law 100 and UK top 100 legal firms, as well as companies like L’Oréal and BlackRock.

Topic: Keeping Pace with Evolving Online Communications in the Legal Sector

To view presentation click image below

10:30 – 10:55 Pecha Kucha Quick-Fire Session Speakers

Simon Moss 250

About Simon Moss

Head of Customer Marketing, CommuniGator

Topic: Could the GDPR kill email marketing?

To view presentation click image below

About Tom Elgar

Co-founder at Passle

Topic: Creating compelling content

To view presentation click image below:

11:15 – 11:55

paul-taylor

About Paul Taylor

Head of Business Development, Ashurst

Paul has over 10 years experience working in strategy and business development, most of which has been spent in the legal sector. He’s worked at leading law firms, and has spent significant time working across Europe and Asia-Pacific.  Paul joined Ashurst in 2015, and is Head of Business Development for EMEA/US.

Topic: How can business development support innovation to enhance client relationships

To view presentation click image below

11:55 – 12:35

Georgios 250

About Kent Valentine

Director, Draw

Kent Valentine is a Director at Draw, a strategically-driven digital agency based in London. He has over 10 years digital experience working with brands including Sony, Estee Lauder, Nokia and Qantas. He’s written about marketing and technology for publications such as The Age, The Huffington Post, Agency Post & Branding Magazine.

Topic: Less is more – why your marketing footprint should be smaller, but your impact should be bigger

To view presentation click image below

Event Partners

Network Marketing 250 x 150

CommuniGator 250 x 150 NEW

Passle 250

CMC 250 x 150

ON24 250x150

draw 250

Ashling Barry

0203 196 8080

ashling@edgeglobalmedia.com

Details

Date:
March 30
Time:
8:30 am - 1:00 pm
Event Category:
Organizer:
Edge Global Media Group
Phone:
0203 206 7598
Organizer Website:
www.edgeglobalmedia.com

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