Marketing within the Legal Sector 2017
Back by popular demand we brought you the fourth instalment of Marketing Within the Legal Sector where, as always, we enjoyed a morning of outstanding industry thought-leadership and peer-to-peer networking. We uncovered tips, secrets and genuine case studies that will enhance your marketing strategy today, tomorrow and beyond.
As with any event, there is always a very long list of people that we should thank so here we go!
A massive thank you to our sponsors, Network Marketing, Cambridge Marketing Colleges, Communigator, OnlyMarketingJobs, Passle, Draw Digital, on24, and Conscious. An extra special thank you goes to our very own, Simon Lewis of Edge Global Media Group, who did a great job.
A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.
We couldn’t host such an event without our fantastic delegates, thanks to all who attended. Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and the day as a whole.
Thanks for coming & we hope you enjoyed it!
Who did we hear from?
About Oliver Bonser
Head of Business Development at Dehns
Olly has more than 20 years sales, marketing and business development experience, the majority of which has been spent in professional services. Previously at one of the largest commercial property consultancies for more than 10 years, Olly joined the legal profession in October 2015 when he was appointed Head of Business Development at Dehns, a top tier firm of patent and trade mark attorneys.
Oliver will be joined by Claire Trevien, Head of Content Marketing at Passle
09:50 – 10:30
About Dustyn Smith
Director-Legal Services, ON24
Dustyn is a seasoned online Digital Communications expert with over 7 years working for online collaboration technology companies. He Oversees the global legal directive and Enterprise sales team for ON24 EMEA. Regular thought leader and speaker for webinars and seminars in the Legal Marketing sector. In his own words “My goal is to help Legal & Professional Services firms embrace and maximize digital technologies to improve client communications and streamline business processes”
Dustyn will be joined by Cerri Mac, Director of Business Development, Vuture
Vuture is a global technology company with its headquarters based in London. She is currently leading the Vuture global client success team, delivering clients support excellence to over 50% of the AM Law 100 and UK top 100 legal firms, as well as companies like L’Oréal and BlackRock.
10:30 – 10:55 Pecha Kucha Quick-Fire Session Speakers
About Simon Moss
Head of Customer Marketing, CommuniGator
About Tom Elgar
Co-founder at Passle
11:15 – 11:55
About Paul Taylor
Head of Business Development, Ashurst
Paul has over 10 years experience working in strategy and business development, most of which has been spent in the legal sector. He’s worked at leading law firms, and has spent significant time working across Europe and Asia-Pacific. Paul joined Ashurst in 2015, and is Head of Business Development for EMEA/US.
11:55 – 12:35
About Kent Valentine
Kent Valentine is a Director at Draw, a strategically-driven digital agency based in London. He has over 10 years digital experience working with brands including Sony, Estee Lauder, Nokia and Qantas. He’s written about marketing and technology for publications such as The Age, The Huffington Post, Agency Post & Branding Magazine.