Marketing – The Swiss Army Knife of Modern-Day Recruitment Performance
To kick start our 2016 On The Edge Marketing conference, we brought to you a day dedicated to professionals leading marketing and sales teams. This high-octane conference was packed with takeaways that should hopefully improve your personal performance and drive more revenue to your team.
Situated in one of our new quirky venues, the Hippodrome Casino we filled your brains with more knowledge about content production, distribution, customer engagement, client retention, social media strategy, business branding, inbound and outbound marketing and much, much more.
As with any event, there is always a very long list of people that we should thank so here we go!
A massive thank you to our host, UK Marketing Network, our sponsors, 4MAT, Broadbean, Passle, Blue Sky PR, Camino Partners, CommuniGator, Barclay Jones, Koozai, Colleague Software and OnlyMarketingJobs. An extra special thank you goes to our very own and ever entertaining, Simon Lewis of Edge Global Media Group, who did a marvelous job.
A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.
And finally, a huge thanks to our attendees. Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and networking at the complimentary drinks!
Thanks for coming & we hope you enjoyed it!
Please note that unfortunately, due to branding issues and company policies, not all presentations are available to be viewed online
Who did we hear from?
About Louis Welcomme
Communications Manager at Colleague Software
Since 2011 Louis has worked for one recruitment’s pioneering technology businesses, Colleague. As communications manager Louis is a prolific networker, constantly striving to engage recruiters through innovation and digital development. Louis is famed for his recruitment webinars and #rechangouts.
About Tracey Barrett
Managing Director at BlueSky PR
Tracey is a highly experienced PR and marketing professional with an extensive portfolio including some of the biggest names in recruitment. Recognised within the recruitment industry as an innovative thought-leader and PR expert, Tracey’s career is impressive and has included marketing roles with HW Group/Hudson, Balfour Beatty and Parker Bridge/Poolia. Tracey helps recruitment consultancies build their brand, get noticed and increase revenue.
About Sam Noble
Marketing Director, Koozai
Samantha has been working in the marketing industry for over ten years, seven of those years spent specialising in digital marketing with a particular interest in Paid Search and Analytics. She is the Marketing Director at Koozai, a leading digital marketing agency specialising in PPC, SEO, Content, Social and Analytics.
She founded the Digital Females group back in January 2011 which now has in excess of 750 members and has held 15 events to date. You will also find Samantha regularly contributing to the State of Digital blog. She is the Co-Chief Editor and assists with managing and implementing the overall strategy for the site.
Samantha has been speaking at leading digital conferences over the years including BrightonSEO, SES London, SAScon, SearchCongres, Biddable World, On the Edge and OMN London.
About Connor Kinnear
Chief Marketing Officer at Passle
As CMO of leading content marketing platform Passle, Connor knows how important it is to get your senior team to share their expertise online. Connor’s experience of content marketing spreads across a number of industry sectors, affording a unique insight into markets from which recruitment can learn and develop.
About Lisa Jones
Director at Barclay Jones
Lisa is a recruitment, technology and training professional and bit of a phenomenon! Her experience covers the full recruitment spectrum and what Lisa doesn’t know about developing social strategies through technology isn’t worth knowing. A force of nature Lisa delivers stunning presentations packed with knowledge, energy and fun. If you don’t know Lisa, you need to.
About James Saunders
Managing Director at 4MAT
As managing director of the award-winning 4MAT, James is recognised within the industry as a genuine thought-leader. Unbelievably passionate about his work and the recruitment industry as a whole, James is famed for his knowledge within digital branding, marketing and engagement, offering unique insights into the minds of corporate brands and how these affect the daily developments of recruitment agencies.
About Ringo Moss
Strategist at Positive
Ringo has 10 years experience working in digital design, digital content and the web for some of the worlds biggest brands providing digital production and strategy for Disney, BBC, Harper’s Bazaar, Topshop, Reiss, The Glasgow Commonwealth Games, Ted Baker, Telefonica, Jaguar and Nickelodeon.
As Strategist at Positive, Ringo works to identify and implement best in class design, technology and content strategy, ensuring that the strategic direction of all of the work produced in the Positive studio is as effective and measurable as possible.
His work has been recognised by RAR, DADI, BAFTA, Cream and The Fresh Awards for digital excellence.