9:30 am — 6:00 pm
Hippodrome Casino
Cranbourn Street, Leicester Square

London, WC2H 7JH United Kingdom
Loading Events
  • This event has passed.

Marketing – The Swiss Army Knife of Modern-Day Recruitment Performance

To kick start our 2016 On The Edge Marketing conference, we brought to you a day dedicated to professionals leading marketing and sales teams. This high-octane conference was packed with takeaways that should hopefully improve your personal performance and drive more revenue to your team.

Situated in one of our new quirky venues, the Hippodrome Casino we filled your brains with more knowledge about content production, distribution, customer engagement, client retention, social media strategy, business branding, inbound and outbound marketing and much, much more.

Thank you’s

As with any event, there is always a very long list of people that we should thank so here we go!

A massive thank you to our host, UK Marketing Network, our sponsors, 4MAT, Broadbean, Passle, Blue Sky PR, Camino Partners, CommuniGator, Barclay Jones, Koozai, Colleague Software and OnlyMarketingJobs. An extra special thank you goes to our very own and ever entertaining, Simon Lewis of Edge Global Media Group, who did a marvelous job.

A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.

And finally, a huge thanks to our attendees. Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and networking at the complimentary drinks!
Thanks for coming & we hope you enjoyed it!

Please note that unfortunately, due to branding issues and company policies, not all presentations are available to be viewed online


Click on the image to view more

Who did we hear from?

Louis 250

About Louis Welcomme

Communications Manager at Colleague Software

Since 2011 Louis has worked for one recruitment’s pioneering technology businesses, Colleague. As communications manager Louis is a prolific networker, constantly striving to engage recruiters through innovation and digital development. Louis is famed for his recruitment webinars and #rechangouts.

Topic: What is the point? How can modern marketers really help recruiters?

To view presentation, click image below

Louis Welcomme front slide

Tracey Barrett 250

About Tracey Barrett

Managing Director at BlueSky PR

Tracey is a highly experienced PR and marketing professional with an extensive portfolio including some of the biggest names in recruitment. Recognised within the recruitment industry as an innovative thought-leader and PR expert, Tracey’s career is impressive and has included marketing roles with HW Group/Hudson, Balfour Beatty and Parker Bridge/Poolia. Tracey helps recruitment consultancies build their brand, get noticed and increase revenue.

Topic: PR – the magical ROI

To view presentation, click image below

Tracey front slide

Sam Noble 250

About Sam Noble

Marketing Director, Koozai

Samantha has been working in the marketing industry for over ten years, seven of those years spent specialising in digital marketing with a particular interest in Paid Search and Analytics. She is the Marketing Director at Koozai, a leading digital marketing agency specialising in PPC, SEO, Content, Social and Analytics.

She founded the Digital Females group back in January 2011 which now has in excess of 750 members and has held 15 events to date. You will also find Samantha regularly contributing to the State of Digital blog. She is the Co-Chief Editor and assists with managing and implementing the overall strategy for the site.

Samantha has been speaking at leading digital conferences over the years including BrightonSEO, SES London, SAScon, SearchCongres, Biddable World, On the Edge and OMN London.

Topic: Audience – The Superpower of PPC

To view presentation, click image below

Sam's front slide

Connor 250

About Connor Kinnear

Chief Marketing Officer at Passle

As CMO of leading content marketing platform Passle, Connor knows how important it is to get your senior team to share their expertise online. Connor’s experience of content marketing spreads across a number of industry sectors, affording a unique insight into markets from which recruitment can learn and develop.

Topic: How to create compelling content for LinkedIn that drives traffic back to your website

To view presentation, click image below

Connor's front slide

Lisa Jones 250

About Lisa Jones

Director at Barclay Jones

Lisa is a recruitment, technology and training professional and bit of a phenomenon! Her experience covers the full recruitment spectrum and what Lisa doesn’t know about developing social strategies through technology isn’t worth knowing.  A force of nature Lisa delivers stunning presentations packed with knowledge, energy and fun. If you don’t know Lisa, you need to.

Topic: Content Plans which Don’t Cause Discontent

To view presentation, click image below

Lisa's front slide

James Saunders 250

About James Saunders

Managing Director at 4MAT

As managing director of the award-winning 4MAT, James is recognised within the industry as a genuine thought-leader. Unbelievably passionate about his work and the recruitment industry as a whole, James is famed for his knowledge within digital branding, marketing and engagement, offering unique insights into the minds of corporate brands and how these affect the daily developments of recruitment agencies.

Topic: Getting personal: tailoring your online candidate experience

To view presentation, click image below

James's front slide

Ringo Moss 250

About Ringo Moss

Strategist at Positive

Ringo has 10 years experience working in digital design, digital content and the web for some of the worlds biggest brands providing digital production and strategy for Disney, BBC, Harper’s Bazaar, Topshop, Reiss, The Glasgow Commonwealth Games, Ted Baker, Telefonica, Jaguar and Nickelodeon.
As Strategist at Positive, Ringo works to identify and implement best in class design, technology and content strategy, ensuring that the strategic direction of all of the work produced in the Positive studio is as effective and measurable as possible.
His work has been recognised by RAR, DADI, BAFTA, Cream and The Fresh Awards for digital excellence.

Topic: Behavioural Tricks for New Business Persuasion

To view presentation, click image below

Ringo front slide

Event Partners

Broadbean 150 x 80

Passle 150 x 80

4mat 150 x 80

BlueSky PR 150 X 80

Camino 150 x 80

CommuniGator 150 x 80

Barclay Jones 150 x 80

Koozai 150 x 80

Omj 150 x 80

Colleague software 150

Tessa Welsh

0203 176 7714



April 28, 2016
9:30 am - 6:00 pm
Edge Global Media Group
0203 196 8080
Organizer Website:

Upcoming Events