Marketing within the Recruitment Sector Part II
To kick start our 2017 On The Edge Marketing conference, we brought to you a day dedicated to professionals leading marketing and sales teams. This high-octane conference was packed with takeaways that should hopefully improve your personal performance and drive more revenue to your team.
We visited the Hippodrome Casino for a second time where we filled your brains with more knowledge about content production, distribution, customer engagement, client retention, social media strategy, business branding, inbound and outbound marketing and much, much more.
As with any event, there is always a very long list of people that we should thank so here we go!
A massive thank you to our sponsors, 4MAT, Broadbean, Passle, Blue Sky PR, Camino Partners, Ebsta, Bullhorn and OnlyMarketingJobs. An extra special thank you goes to our very own and ever entertaining, Simon Lewis of Edge Global Media Group, who did a marvellous job.
A huge thanks goes to our speakers who, I’m sure we can all agree, made the day a real learning experience! They are here to help you further if you do have any questions so do not be afraid to get in touch.
And finally, a huge thanks to our attendees. Without you, there would be no conference and the day was such a success due to your great contributions to conversations, questions to speakers, twitter interaction and networking at the complimentary drinks!
Who did we hear from?
10:00 – 10:40
About Chloe Whitelock
Marketing Manager at PIE Recruitment
Chloe has spent a career of 15 years as a recruiter and manager, predominantly working with marketing candidates within the FMCG, Consumer, B2B & Automotive sectors. After a career evolution, Chloe is now marketing manager & co-founder of multiple award-winning PIE Recruitment. Passionate about developing recruiter branding & driving business development from a different perspective, Chloe offers genuine and tangible insights and case studies that will help you develop your own recruitment brand, build personal skills and ensure you become indispensable!
10:40 – 11:20
About Guy Rubin
Founder and CEO at Ebsta
Guy comes from a recruitment tech background where he was the Co-Founder of VC backed tech startup, iProfile. He wanted to solve the biggest problem in CRM, data quality and has since achieved this with Ebsta. He now works alongside his team of ‘rock stars’ where he motivates, inspires and always has time for everyone.
11:40 – 12:20
About Laura Gowthorpe
EMEA Marketing Director at Broadbean
Having worked in B2B marketing across Legal, Accountancy, Marketing and for the last 4 years in the Recruitment sector, Laura has extensive experience in how B2B organisations build and maintain their brand identity. Most recently having worked at recruitment marketing agency TMP Worldwide, famed for their award winning work in employer brand. Laura recently joined Broadbean Technology, the global leader in job advert distribution and candidate sourcing technology to lead the EMEA Marketing function.
12:20 – 13:00
About James Saunders
Managing Director at 4MAT
As managing director of the award-winning 4MAT, James is recognised within the industry as a genuine thought-leader. Unbelievably passionate about his work and the recruitment industry as a whole, James is famed for his knowledge within digital branding, marketing and engagement, offering unique insights into the minds of corporate brands and how these affect the daily developments of recruitment agencies.
14:00 – 14:40
About Tracey Barrett
Managing Director at BlueSky PR
Tracey is a highly experienced PR and marketing professional with an extensive portfolio including some of the biggest names in recruitment. Recognised within the recruitment industry as an innovative thought-leader and PR expert, Tracey’s career is impressive and has included marketing roles with HW Group/Hudson, Balfour Beatty and Parker Bridge/Poolia. Tracey helps recruitment consultancies build their brand, get noticed and increase revenue.
14:40 – 15:20
About Clair Bush
International Marketing Director at Bullhorn
As Director of International Marketing for Bullhorn, Clair is a highly experienced marketing professional with extensive knowledge of the recruitment sector. Having established herself as a recruitment marketing thought leader, Clair’s passion, perception and strategic thinking has elevated brands such as Randstad, Trinity Mirror Digital Recruitment, Huntress and most recently Broadbean, into the hearts and minds of each of their audiences. Clair works to ensure marketing best practice is a fundamental part of a successful business strategy and regularly presents on brand management, employer branding, recruitment marketing and technology trends.
15:20 – 16:00
About Niomi Cowling
Brand Marketing Manager at nGage Specialist Recruitment
Niomi has recently been appointed as Brand Marketing Manager at nGAGE Specialist Recruitment. nGAGE is a leading UK-based recruitment group and has a portfolio of 14 (and counting!) recruitment brands with a centralised Marketing department. Niomi is passionate about creating meaningful experiences, both internally for staff members and with new and existing customers. Niomi was previously at Sphere Digital Recruitment where she grew the brand from scratch, and was instrumental in helping Sphere win five titles at the Marketing & Digital Recruitment Awards 2016 helping cement not only the company but Niomi as a true industry leader.
*Please note The Hippodrome Casino is a strictly over 18’s venue and although this is a day conference, all guests may be asked for ID if they are lucky enough to look under 25.
Please bring Valid ID e.g. passport or driving licence to prevent any disappointment or refusal of entry.