On the 8th March 2018, the hugely successful ‘Marketing Within the Recruitment Sector’ Conference will visit Tropicana Beach Club in London.
In this ultimate learning & development day, Marketing professionals will be able to witness complete unique case-study presentations, as well as benefit from our intimate roundtable discussions with industry peers.
More details to be disclosed soon. Please keep in touch with Nicole should you wish to find out more.
Who will we be hearing from?
About Warren Davidson
Head of Digital Marketing at 4MAT
Warren started recruitment marketing at Martin Ward Anderson (now Randstad Financial & Professional) where he enjoyed his first experience with 4MAT as a customer. The relationship continued as Warren was appointed Group Marketing Manager at Reed Health Group, where he was part of the marketing team that delivered the rebranding of the Locum Group – involving the launching of a new consolidated web presence into the UK and Australia.
After nine years in recruitment, Warren broadened his marketing skills working for a full-service marketing and creative agency as Head of Client Services and Media Buying in Ireland. He spent six years working with brands such as Bupa Ireland (now Laya Healthcare), Ford, Corona, Unilever Food Solutions, O2 Media, Morgan McKinley and Aer Lingus. Warren returned to the UK in July 2014 to join 4MAT as Head of Digital Marketing.
Topic: Embracing a revolution in digital candidate attraction
How you need to change you digital marketing strategy and website to take account of G4J, GDPR, Automation and new forms of digital advertising.
- How the digital attraction landscape has changed in the last 12 months and what’s in the store for the next 12.
- How to take advantage of Google for Jobs and GDPR.
- How recruiters can embrace automated marketing techniques to increase ROI.
- How digital advertising should be incorporated into every recruiter’s marketing strategy.
About Stephanie King
Head of Recruitment Practice at BlueSky PR
Topic: How to make money from PR & marketing
Think you can’t make money from PR and marcomms? Wrong. This presentation will show how it can be a lead generator and how it can and should be measured using case studies of campaigns that have delivered tangible and measurable ROI.