Marketing within the Technology Sector
Back by popular demand, we bring you Marketing within the Technology Sector where we will enjoy an energetic morning of outstanding industry thought-leadership and peer-to-peer networking.This time around we’re mixing things up and delivering an even better event, in a great new location with excellent speakers.
After the success of last years, we predict this event is one not to be missed!
More details to be disclosed soon. Please keep in touch with Ashling should you wish to find out more.
*Please note that attendance is strictly reserved for client-side senior level marketers within the technology sector only
Who will we be hearing from?
About Maya Ahluwalia
International Marketing Manager at Imagination Technologies
Maya Ahluwalia is an International Marketing Manager who works with businesses to develop integrated marketing, events and campaigns. After spending six years working in marketing and events for global brands, Maya knows what truly drives conversions and successful events – and it’s not mastering the marketing craze of the month. It is how well you connect with your audience and understand their needs; thus enabling you to communicate with them effectively in a way in which they want to be reached.
Maya has worked at Warner Bros. a global leader of all forms of entertainment and is currently working at Imagination Technologies, one of the world’s top three silicon IP companies.
Maya holds a M.Sc. in Marketing from the University of Leeds Metropolitan and is currently undertaking a diploma in Digital Marketing.
Topic: From buyer, to marketing to sales. How Imagination Technologies closed the loop.
In this interactive session Maya Ahluwalia from Imagination Technologies discusses how a focus on improving lead qualification and sales acceptance led to them adopting engagement marketing best practices. This will include techniques used to:
– Successfully increase the number of MQLs
– Sign business directly from marketing activity
– Create an aligned marketing and sales strategy
About Joe Hyland
Chief Marketing Officer at ON24
As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College.
Topic: The Keys to Engagement Driven Marketing
In this age of digital marketing, how do we connect with our prospects and drive revenue? The key is engagement.
Greater understanding of engagement is essential if you are looking to reinvigorate your lead generation programs, create more sales accepted leads and drive pipeline.
In this session Joe Hyland, CMO for ON24, will discuss how to evolve ‘passive’ marketing campaigns in to ‘active’ content programmes that deliver engagement-driven audience experiences, greater sales alignment and measurable pipeline.