Marketing within the Technology Sector Breakfast Event
B2B Technology & Software Marketing – Positioning Your Brand & People As Trusted Authorities
Improvements in technology and data have not changed the fact that Business to Business is conducted Person to Person. B2B technology and software companies have a growing need to empower their sales teams and establish themselves as trusted advisors.
On April 19th we brought together experts from Tech Marketing, PR and Software to discuss how to enable your firm to excel in its field. During the morning we heard from Stephen Waddington of Ketchum PR & Tony Tarquini of PEGA.
Featuring roundtable-style discussions, the sessions covered:
- How leaders in the technology, software and PR are leveraging their expertise to drive growth
- How to effectively engage these experts in the marketing and sales process but do so without consuming all their valuable time
- What’s needed to educate stakeholders and build a reputation as a recognised authority
- Which tactics your firm can use expertise to engage prospects as part of business development
As always, these events are only as good as the people involved, so a huge huge thank you to our sponsors, Passle & Good Egg Digital, and to all of our delegates for joining us for the morning! #TechBrek